Karen Milde, CEO and Co-Founder, Reframe Marketing Inc.
To determine what the customer wants, needs and desires, most companies and business will develop a customer profile. It is also helpful when doing marketing analysis and advertising since you will have a list of targeted customers. There could be more than one customer profile as products are different and can be matched up with suitable customers. Below are some tips when developing a customer profile.
1. Collect a customer’s characteristics. They are the foundation of your customer profile. Consider the age, gender, marital status, household size, employment status, location, income, occupation, education level and country of birth of your potential customers.