Category: Marketing & PR (Page 2 of 9)

By Martina Lauchengco & Anamaria Nino-Murcia

Backblaze blew through a million dollars failing their way into niche markets. Before they were acquired by LinkedIn, IndexTank spent $10,000 a month on PR that got them no press. When they first started, Lark invested $200,000 in “brand-building activities,” but couldn’t measure its ROI. These startups succeeded despite their expensive marketing mistakes but most don’t.

How can so many tech startups spend a ton on marketing and get so little for it? Read More...

A great landing page is important to any online business, but when it comes to startups, an outstanding landing page is an especially vital aspect to your budding success. As a fledgling new business in the cutthroat startup industry, it has become increasingly difficult to make a name for your business and to set yourself apart from the competition.

With so many new companies entering the marketplace and competing for the same small pieces of market share, every aspect of your online business must be better than your competitors. But if you’re not an online marketer or a web designer, you might not know everything you need to know about landing pages, why they’re so important to your business, and how to build them; that’s why we’re here to help.

1. A Landing Page is Your First Chance at a First Impression Read More...

Dave Knox, CMO of Rockfish & co-founder of nationally recognized startup accelerator The Brandery, distills lessons from his seven years as a brand marketer at P&G and his work for some of the world’s largest brands, to show you how to look beyond the first fix years to build a foundation for the next sixty.

Google Ventures Startup Lab shows you how to create innovative product marketing for your startup. This includes positioning, PR and pricing. Adam Gross (Salesforce.com and Dropbox) shares his magic formula for product marketing.

1. Search Engine Optimization & Search Engine Marketing
• Raul Pellerano is the Founder and Chief Consultant, ClickCatalyst
2. Email Marketing
• Amanda Day is a Marketing Coach for VerticalResponse
3. Social Media & Content Creation
• Ana Lucia Novak is the Founder of Novak Media Group and SocialAna

Is SEO (Search Engine Optimization) a mystery to you? Well then, take a look at this presentation by Ryan Spoon of Polaris Ventures.

by Steve Hans

If you think that building a brand today is any less important than it was prior to social media, SEO, or word of mouth marketing, you might be mistaken.  The game has changed, and the tools are different, but the need to create a unique, powerful brand has never been more important.  Good branding is about breaking through and getting on people’s radar.  And, let’s face it, it has never been more difficult to make that happen as people are inundated with virtually unlimited product choice and marketing noise.

Companies need to go beyond the marketing principles of the past where brands were built on solid, but frequently uninspired foundations.  Giving a brand JUICE takes this a big step further.  Brands with JUICE are the ones that are provocative and relevant enough to generate meaningful customer interest and marketplace traction. Read More...