Category: Marketing & PR (Page 8 of 9)

What’s the best way to find the right PR person?

Naomi Kokubo

QUESTION:

I created a humorous gift item that people can buy online. Who would be best to reach out to help me market my product? I really need PR help with this. Read More...

How do I best market my new book?

QUESTION:

I have written The Las Vegas Showgirl Diet, and I need suggestions as to the best way to market it. I’ve sent out press kits and established a website. What’s the best way to locate individuals looking to lose weight? – Annoula Wylderich

ANSWER: Read More...

How do I market to nonprofits?

QUESTION:

If you want to market to nonprofits and organizations that cater to teens or young adults, what would be the best avenue of getting all their attention, rather than going to each company separately?

ANSWER: Read More...

How do you find a good PR firm?

QUESTION:

How do you go about finding a really good PR firm? What should you look for?

ANSWER: Read More...

Is Twitter really worth my time as a marketing tool?

QUESTION:

I run a tech startup that does online inventory management. Does it really make sense for my company to use Twitter as a marketing tool? It seems like a lot of work to be tweeting all the time, and would anyone really care? Would they even read my tweets? And even if they did, would it translate into business? Bottom line is that I think my time could be better spent on building my business, or am I missing something?

ANSWER: Read More...

What are some good marketing strategies for an Internet startup?

QUESTION:

My company runs a social site focused on food. Any suggestions for good marketing strategies?

ANSWER: Read More...

Is Your Company Website Socially Optimized?

Nicholas de Wolff

by Nicholas de Wolff, founder of deW Process

I disagree with the contention that social media is “…just a plural term for any online vehicle that allows for, and encourages, interaction” (see one of my previous postings on Social media for details). Additionally, I predict that business websites will soon be far less crucial to a brand’s marketing strategy and market engagement than one might think (but more on that in a later post). Read More...