QUESTION:
I run a tech startup that does online inventory management. Does it really make sense for my company to use Twitter as a marketing tool? It seems like a lot of work to be tweeting all the time, and would anyone really care? Would they even read my tweets? And even if they did, would it translate into business? Bottom line is that I think my time could be better spent on building my business, or am I missing something?
ANSWER:
