In sales leadership roles with companies like Asera, Cast Iron, and CrossWorlds, Martyn was often frustrated by marketing’s inability to deliver content that met sales’ and customer needs. That’s why he founded Bootstrap and his pragmatic, get-it-done attitude has struck a chord with enterprise execs, startup founders and investors alike.
Bootstrap works with industry leaders like SAP, high-growth companies like Pentaho and start-ups like Yeti Data to help them position their solutions by developing content and campaigns that help them get to market fast and stay ahead of their competition.
As a company, Bootstrap is a group of experienced professionals that blends highly quality content development with the latest demand generation, web and digital marketing techniques to develop effective positioning, messaging and campaigns for our customers.
Monica has over two decades of experience in engineering & technology marketing in communications and collaboration, security and middleware at big companies, startups and open source companies.
John Boitnott is a writer for Venture Beat, the Atlantic Wire, Beyond Search and Media Post. He’s also a digital media consultant. He worked as the Social Media Manager for Village Voice Media, and now consults with a wide range of startups.
