“Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand,” said Al Ries, marketing guru and author.

Consider brand name and product name: Decide if you want to use the same name for both your brand and product or if you want to differentiate them. Sometimes it can be beneficial to have a unique product name that falls under a larger brand name.

Keep it simple and easy to remember: The best product names are simple and easy to remember. Avoid using complex or difficult to spell words. Short and simple names are more likely to stick in people’s minds.

Be descriptive: A good product name should be descriptive and give an idea of what the product is or does. This helps customers understand what the product is and what it does at a glance.

Use keywords: Including keywords relevant to your product in the name can help customers find it more easily. This is especially important for products that will be sold online.

Be unique: Your product name should be unique and stand out from the competition. A unique name will help your product stand out in a crowded market.

Consider the target audience: The product name should be appropriate for your target audience. It should appeal to them and be relevant to their interests and needs.

Keep it flexible: Avoid using names that are too specific or that may limit your product’s potential in the future. A name that is flexible enough to accommodate future products or expansions will help your brand to grow.

Check for trademark or domain availability: Before finalizing the name, make sure it’s available as a domain name and check trademarks to avoid any legal issues.

Get feedback: Ask friends, family and potential customers for their thoughts on the product name. This can help you to identify any potential issues and make sure the name will resonate with your target audience.

Play with wordplay: A clever play on words can make your product name more memorable. Use puns, alliteration or word-plays to make it catchy. Think of memorable phrases and tweak them, making them your own.

Use online tools: There are several online tools and name generators that can help you generate and brainstorm different product names. These tools can be a great resource to help you come up with new and unique ideas.

Use name-cards: Write down the key concepts, features, and benefits of the product, and brainstorm possible names that would represent those concepts, features, and benefits.

Consider linguistic nuances: If your product is targeted to a specific region or culture, be sure to consider the linguistic nuances of the target language and make sure your product name is suitable for that language and culture.

Test it: Once you’ve narrowed down your list of potential names, test them out with a small focus group or survey to see which names resonate the most with your target audience.

Remember, a great product name should be simple, memorable, unique, and meaningful. It should also be relevant and appropriate for your target audience. Take your time, be creative and test the names you come up with before finalizing the one.