Steve Hoffman
by Steve Hoffman, Publisher of Founders Space
Okay, your app is now live. Here’s what you need to do to keep your app visible and healthy.
Post-Launch Phase – Marketing & Promotion
- Take advantage of services like TapJoy and Millennial Media to buy installs and boost your app’s rank. But don’t get carried away. These guys can cost you a bundle, and unless your app performs, it can be a waste of money.
- Avoid advertising on the Web. These clicks seldom translate into mobile downloads.
- Look for new partnership opportunities.
- Create a new story around your app for the press — especially if you’ve had success with your target market. Make the story appealing so the press picks up on it.
- If you’ve gathered any interesting data, be sure to share this with bloggers and journalists.
- If you’ve learned something creating your app, be sure to blog about it and submit your article to popular sites for publication.
- Keep in constant communication with your users and give them a reason to share your app.
- Use the built-in notifications as a key communications channel.
- Create a free app whose main purpose is to get people to sign up for your mailing list.
- Create a free app whose main purpose is to advertise your other apps.
- Continue to test your landing page and measure the results. Tweak and test the page to drive up your conversion rates.
- Release new upgrades, levels and content for your apps to keep it fresh.
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