Here’s a quick overview of the marketing strategies you should have on your hit list:
• Search Engine Optimization – Make sure your websites and apps are optimized for search engines. Hiring an expert isn’t cheap, but it can pay dividends over the life of your company. A good example of this is LinkedIn. When LinkedIn was just beginning, all of its profiles were private. This limited people’s ability to find other people, especially when searching on Google. As soon as LinkedIn made the profiles public and optimized them for search engines, organic traffic took off.
• Search Engine Marketing – This is where you buy ads on search engines, like Google and Baidu. The reason it works so well is that when people search, they aren’t just typing in keywords, they are letting you know their intent. What they’re searching for is what they want, and if you offer it to them, you can acquire customers that convert. It’s easy to get started on search engine marketing, but it’s hard to master. It’s worth the investment to bring on an experienced consultant to help you set up your initial ad campaign.
