Mentors & Masters Podcast – Captain Hoff interviews Brent Keltner, CEO of Winalytics and author of “The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing.”
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About The Revenue Acceleration Playbook
The most powerful driver of revenue acceleration is not your product, your sales execution, or your marketing positioning. It is how well you help buyers and customers define value for themselves.
Anchoring on buyer-defined value accelerates revenue performance at every single step of the buyer or customer journey. Adopting this simple rule of thumb is your path to top performance.
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